WePlay Expo has been held in China since 2017. With hands-on gaming at its heart, the event brings creators and players together and blends a wide range of cultural experiences inspired by games.
A world to discover through play
As China’s largest indie game exhibition, WePlay brings together outstanding games, cultural showcases, and industry guests from around the world, offering visitors an immersive celebration of games and gaming culture. Through diverse onsite activities, face-to-face conversations with renowned creators, and extensive online resources, WePlay helps developers build meaningful connections with players.
By integrating online and onsite experiences in innovative ways, WePlay enables exhibitors to strengthen their brands and reach wider audiences. Creating meaningful value for both the industry and consumers, WePlay has become one of the most anticipated annual celebrations of gaming culture for professionals and fans alike.
Connected by Games
Play, watch, create, compete, gather, share, collect, and cheer each other on—games bring people and cultures together.
WePlay connects game enthusiasts across regions and borders, creating a space where everyone can experience, share, and celebrate games and gaming culture.
WePlay leverages an innovative online-offline model to help exhibitors achieve efficient brand promotion and user engagement. Serving both B2B and B2C needs, it’s a highly anticipated annual event for the industry and gaming enthusiasts alike.
The Next Gathering Starts Here
Each year, WePlay collaborates with gaming platforms and media outlets in China and worldwide to extend the exhibition experience online, maximizing exposure and promotional impact for exhibitors and their games.